Acquista
RicercaRodolfo Vittori
Promuovere il Made in Italy attraverso il web
Parole chiave: Made in Italy, Web strategy, Web marketing
Abstract: Not much has changed in the Italian industrial culture since the great migration period, when thousands of Friulians left our land that did not offer sufficient work security. Nowadays, the economy is still in the hands of small and very small firms that are able to compete against multinational companies thanks to the capacities, creativity and determination of the few people involved in the process. According to the last ISTAT report, the number of microenterprises with less than 10 employees represents the 97% of the Italian industrial system. In Friuli Venezia Giulia the data confirm the national average, and the economy is based on microenterprises. The new communication technologies, such as Internet, are able to provide a great deal of help for these companies, which could benefit a lot from the use of these instruments. The communication costs have never been so low and accessible to everybody like nowadays, and anyone can take advantage of the web to provide knowledge of their existence, monitor the current and potential clients, and keep track of the current market needs. However, because these instruments are for everyone, it is necessary not to underestimate the strategic plan. Entering the web without a clear communication plan could result in being counterproductive and even dangerous for the organisation.
Keywords: Made in Italy, Web strategy, Web marketing
Contenuto in: Nuovi valori dell'italianità nel mondo. Tra identità e imprenditorialità
Curatori: Raffaella Bombi e Vincenzo Orioles
Editore: Forum
Luogo di pubblicazione: Udine
Anno di pubblicazione: 2011
Collana: Convegni e incontri
ISBN: 978-88-8420-726-5
ISBN: 978-88-8420-969-6 (versione digitale/pdf)
Pagine: 197-211
DOI: 10.4424/978-88-8420-709-8-19
Licenza: 
Per citare:
Rodolfo Vittori,
«Promuovere il Made in Italy attraverso il web», in
Raffaella Bombi e Vincenzo Orioles (a cura di),
Nuovi valori dell'italianità nel mondo. Tra identità e imprenditorialità, Udine, Forum, 2011,
pp.
197-211
